North Star Ventures
Leadership

Meet the Team

Leadership and delivery built exclusively for commercial security.

North Star Ventures is structured with dedicated leadership across delivery, sales, client success, and operations support — ensuring clear ownership, consistent execution, and measurable standards for commercial security clients.

Joe Akinlabi

Joe Akinlabi

Founder & CEO

Leads strategy, vision, and growth direction, focused on scalable performance systems for commercial security companies.

Thomas Walsh

Thomas Walsh

Head of Fulfilment

Oversees campaign delivery, execution standards, lead quality, and performance across client accounts.

James Brennan Smyth

James Brennan Smyth

Head of Sales

Responsible for sales systems, qualification frameworks, and deal optimisation across the UK and US markets.

Eva Van De Kam

Eva Van De Kam

Head of Client Success

Manages onboarding, communication, retention, and performance alignment to ensure consistent delivery.

Oliver Cullen

Oliver Cullen

Project Manager

Coordinates timelines, internal resources, and execution to keep delivery smooth and accountable.

Aoife Fouhy

Aoife Fouhy

Executive Assistant

Supports leadership operations, scheduling, coordination, and day-to-day execution support.